Product Category Page Templates
Content Strategy • UX Design
I authored strategy and design blueprints for Product Category pages within the 3M Product Catalog. The strategy document included extensive research into UX best practices for category pages, benchmarking and step-by-step instructions for marketing teams on how to leverage those pages to drive user deeper into the product offering and empower visitors to discover new products.
I also built an Axure-based wireframing “tool” to enable global marketing teams to compose these pages quickly and without the need to involve creative resources for every update (providing significant and much appreciated money and time savings).
“Kamila - thank you so much for jumping right in and creating an amazing demo and wireframing tool. It was great!
I also appreciate how you keep our customer (both external and internal) at the center of your approach. Your recommendations have made it much easier for our Business Groups while encouraging best practices for digital marketing. So happy that you are a part of the team!”